The pizza that muscled its way into market dominance. Our integrated ‘macho’ campaign for Greenwich Overloaded Pizzas All- Meat Edition.
We tagged Greenwich’s new line of the meatiest pizzas as macho. And we developed a special pizza cutter just for it. It’s a combination of a pizza cutter and a hand gripper that forces a show of strength for it to work.
It’s gets even cheesier the second time around. Our cheesiest campaign for the cheesiest pizzas ever.
Greenwich ‘Pinakacheesy’ Campaign ‘Evo 2’ TVC Only the cheesiest for the cheesiest pizzas in town.
Greenwich ‘Pinakacheesy’ Campaign
‘Evo 1’ TVC